Crossroads 25

Crossroads 25 showcases a brand identity and offering memorandum that that was created for a land deal in Erie, CO, located off I-25. The design strategy, inspired by the site's strategic location and the concept of I-25's interconnectivity, aimed for visual coherence as I sought to integrate design elements with ample spacing with overlaying layers to form a separate, but unified entity, characterized by bold gradients blending warm and cool tones, symbolizing a vibrant 24/7 world. The project was well-received by the client and resulted in a successful sale at a higher-than-projected value.